Top Story

e4m_logo.png

Home >> Marketing >> Article

Barista to launch consumer promotions at its outlets in 2003

27-December-2002
Font Size   16
Share
Barista to launch consumer promotions at its outlets in 2003

As part of its marketing strategy, Barista Coffee Company Ltd is planning to launch a host of consumer promotions at its outlets in 2003. For the purpose, the company is currently in talks with many entertainment, consumer goods and music companies, which include, the US-based Bose Corporation, Swatch and International Travel House among others.

The objective behind the move is to leverage co-marketing opportunities and alliances to offer greater value to its consumers. Currently, Barista is running a consumer promotion at our existing outlets whereby on the purchase of a Barista coffee worth Rs 150, consumers can avail of a Lacoste gift voucher worth Rs 500 and a Lacoste calender.

In order to upgrade the liquid coffee category from indulgence to habit, Barista is in the process of revamping its entire range of coffee beans- related merchandise at its stores across the country.

According to company sources, it has also recently lowered the prices of its flagship beverages. All the new initiatives will lead to a 20 per cent month-on-month growth of same-store sales in the next quarter.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group