Bajaj Tempo Limited, a Firodia enterprise, will now be re-christened as Force Motors Ltd. A general meeting of members will be held on April 5, 2005 to approve the new name. The company has been directed by the government to propose the new name as provided under Section 22 of the Companies Act 1956.
The key reason for mooting the name-change is the suggestion from its former financial collaborator, Daimler Chrysler AG (DCAG). It has requested the company to discontinue using the word `Tempo' which is originally its registered trademark.
DCAG exited the company in 2001 by selling its shareholding to the Firodias, but allowed easy transition on the name change front, owing to continued excellent business associations.
Bajaj Tempo is an important supplier to DC India, for the entire requirement of Mercedes engines in India. It also supplies spare parts to DCAG for their Tempo Traveller body panels and gear parts.