Top Story

e4m_logo.png

Home >> Marketing >> Article

Bajaj Life JV shuffles name in brand exercise

03-August-2004
Font Size   16
Share
Bajaj Life JV shuffles name in brand exercise

Joining the new branding exercises in the three-year-old liberalised private sector insurance industry, Pune-based Allianz Bajaj Life Insurance has changed its name to Bajaj Allianz Life Insurance.

A joint venture between Germany’s largest company and Bajaj Auto Group, Allianz Bajaj will now carry the same name of its general insurance counterpart, Bajaj Allianz General Insurance.

The company is officially announcing the new name on Tuesday. Though Bajaj Auto has 74 per cent in both the companies, the names were different as it was believed that Mr Rahul Bajaj, chairman, Bajaj Auto, had insisted on it. The life insurance joint venture in recent times has embarked on a series of restructuring measures to beef of its operations and had appointed Mr Sam Ghosh as the new CEO of the company. Mr Ghosh is also the country manager of Allianz’s India operation.

Recently, other life insurance companies, Kotak Insurance and Tata AIG Life insurance, had undertaken branding exercises.

Kotak Mahindra Insurance, a joint venture between Old Mutual and Kotak Bank which was earlier known as OM Kotak Mahindra Life Insurance and changed its name to Kotak Mahindra OM and preferred to be known as Kotak Mahindra Life Insurance.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...