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Bajaj Finserv unveils new brand identity and new line of businesses

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Bajaj Finserv unveils new brand identity and new line of businesses

Bajaj Finserv, the financial services company of Bajaj Group, has announced its new line of business, wherein Bajaj Auto Finance had launched its Construction Equipment (CE) financing and Retail Loan against Securities business in April this year.

This apart, Bajaj Finserv plans to venture into Wealth Management Services, wherein the company will take a step forward towards its goal of being a full-fledged financial services company by starting its wealth management business, including financial products distribution and advisory services to retail customers in five cities during the second quarter of this year.

Sanjiv Bajaj, MD, Bajaj Finserv Ltd, said, “Across our running business, you will see advertising across all mediums, which would also include websites, including our websites.”

Sudhir Sharma, Creative Director and CEO, Indi Design Pvt Ltd, said that the designs were conceptualised keeping in mind the importance of simplicity and trust before the customers.

Bajaj Finserv’s current business lines include protection through Bajaj Allianz Life Insurance and Bajaj Allianz General Insurance and lending through Bajaj Auto Finance. All underlying businesses currently operate with their independent brands. With the intention to build a set of financial businesses in coming years that share the Bajaj Finserv Group’s common values of reliability, innovation and efficiency and provide customers with high quality products and services, Bajaj has undertaken a review of its brand identity.

All brands under Bajaj Finserv would use the common identity in a coherent manner such that consumers experience through each business, the common Bajaj Finserv values and identify the new brand identity with the same.

Bajaj FinServ now has a new visual identity, which completely embodies its growth and services. It uses current logotype to identify and stand on the Bajaj identity. In addition to this, it has a three dimensional seal with the B and F to make the new identity uniquely recognisable. The colour blue in the logo, on the other hand, indicates confidence and strength and the round ball symbolises the world with a focus on India.


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