Top Story

e4m_logo.png

Home >> Marketing >> Article

Bajaj Electricals renews trademark pact with Morphy Richards

25-February-2017
Font Size   16
Bajaj Electricals renews trademark pact with Morphy Richards

Bajaj Electricals (BEL) has entered into a Trademark License Agreement with Morphy Richards (of UK origin) to renew the exclusive license for use of trademark ‘Morphy Richards’ by the Company in relation to the products procured from the manufacturers and/or imported from any other country for marketing the same in India and other countries, for a further period of five years from April 25th, 2017, on payment of royalty.

BEL has been procuring the products from the manufacturers and/or importing from other countries for marketing the same in India under the License User Agreement since April 2002, and has established the brand well in the premium segment. With the renewal of license, the Company would be able to leverage its brand positioning in Indian markets as well as SAARC countries to further consolidate and gain a considerable market share.

Commenting on this, Anant Bajaj, Joint Managing Director, Bajaj Electricals, said, “We have been together since 2003 and have been exclusively dealing with their products in India, Nepal, and Bhutan until now. So, this time, we’re taking on more areas with much more interesting and innovative products, and for the first time, their entire product ranges will be made available in the Indian market. Some products are planned to be launched in India first before a global launch. So, we are thrilled for the next five years of our association with Morphy Richards and much more. We look forward to give smart ideas to the homes of our family of customers.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country