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Bajaj CT100, Honda Unicorn rated high in customer satisfaction

24-June-2005
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Bajaj CT100, Honda Unicorn rated high in customer satisfaction

The newly-launched Bajaj CT100 and Honda Unicorn have been ranked highest in their respective segments, according to the findings of the 2005 total customer satisfaction study released by one of the leading market information provider, TNS.

According to the Motorcycle Total Customer study, conducted by the TNS, Royal Enfield with its Bullet 350 recording segment dominates the niche cruiser bikes, while Hero Honda Splendor+ leads the competitive executive bikes.

Rajeev Lochan, General Manager, Asia Pacific of TNS Automotive, said, “The overall industry average TCS score remains unchanged compared to 2004. The gains recorded by most premium and cruiser bikes are nullified by the lack of improvements in the high volume standard and executive segments.”

The study encompassed the responses of more than seven thousand new motorcycle buyers towards the performance of 40 models in the key areas of sales satisfaction, product quality, motorcycle performance and design, after sales service, brand image and cost of ownership. Accordingly, Bajaj CT100, Honda Unicorn, TVS Star, and Yamaha Fazer stand out from the rest.

The other findings of the study observed that 14 per cent of the motorcycle owners indicated their preference to purchase a car in the next three years and 28 per cent of the current motorcycle owners intended to buy an additional or replacement motorcycle in the future. The findings pointed out that a majority of these owners have a penchant for Hero Honda and Bajaj.

Maruti, Hyundai, and Tata Motors tops the chart as far as the buying preferences of the people in the small car segment is concerned. The preference for Honda, Chevrolet, and Toyota too is significant.

“The shift in four-wheeler market composition is already evident with car owners upgrading from two-wheelers accounting for a higher proportion of the market compared to 3-5 years back. The current findings validate that this growth will continue given the rapidly increasing base of motorcycle owners. Car manufacturers offering premium compact models are likely to benefit most from this trend,” observed Lochan.

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