Top Story

e4m_logo.png

Home >> Marketing >> Article

Bajaj Auto to phase out Wind, Calibre in revamp of portfolio

02-November-2004
Font Size   16
Share
Bajaj Auto to phase out Wind, Calibre in revamp of portfolio

The country’s second-largest motorcycle manufacturer Bajaj Auto is rejigging its portfolio, which would result in the phase-out of two of its products — Wind and Calibre, post introduction of the 125-cc Discover at an attractive price.

“We will produce both the Wind 125 and Calibre 115 only to the extent of demand. The company does not expect that these will continue to attract customers as the Discover is available at a much lower price point, with more attractive features,” a company official told FE. The Discover has been launched in the highly-competitive executive segment with the base version priced around Rs 40,000. The motorcycle is a high powered, fuel efficient product sporting a DTSi (digital twin spark ignition) engine.

Wind 125, jointly developed by Bajaj and its technical partner Kawasaki of Japan as a ‘World bike’, was launched last year for the domestic and export markets. The 115-cc Calibre initially did well when it was launched early last year. The Wind has a price tag of nearly Rs 41,000 while Calibre is at a Rs 38,000, which is close to Discover’s price.

Industry observers said that the Wind was being phased out because of poor sales. Company sources, however, said that the sales of Wind were up to their expectations and averaged around 8,000 units in a month.

The Bajaj Wind 125, was being manufactured at the state-of-the-art plant at Waluj (Maharashtra). Kawasaki has identified Bajaj Auto’s Waluj facility as a global hub for sub-250 cc range of Kawasaki Motorcycles.

“On a net-net basis, we are happy, as the sales of Discover should be really good and make up for any loss caused by the drop in Wind and Calibre sales,” the official added.

In fact, in October we would have reported sales higher by 10-15% of both the Discover and CT-100. “We are planning to introduce Discover to the export markets soon,” he stated. At present, the company has a substantial export turnover, with products such as CT-100, Pulsar and Boxer being exported to the south-east Asian markets and African markets.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.