Bajaj Auto to phase out Wind, Calibre in revamp of portfolio

Bajaj Auto to phase out Wind, Calibre in revamp of portfolio

Author | exchange4media News Service | Tuesday, Nov 02,2004 7:55 AM

Bajaj Auto to phase out Wind, Calibre in revamp of portfolio

The country’s second-largest motorcycle manufacturer Bajaj Auto is rejigging its portfolio, which would result in the phase-out of two of its products — Wind and Calibre, post introduction of the 125-cc Discover at an attractive price.

“We will produce both the Wind 125 and Calibre 115 only to the extent of demand. The company does not expect that these will continue to attract customers as the Discover is available at a much lower price point, with more attractive features,” a company official told FE. The Discover has been launched in the highly-competitive executive segment with the base version priced around Rs 40,000. The motorcycle is a high powered, fuel efficient product sporting a DTSi (digital twin spark ignition) engine.

Wind 125, jointly developed by Bajaj and its technical partner Kawasaki of Japan as a ‘World bike’, was launched last year for the domestic and export markets. The 115-cc Calibre initially did well when it was launched early last year. The Wind has a price tag of nearly Rs 41,000 while Calibre is at a Rs 38,000, which is close to Discover’s price.

Industry observers said that the Wind was being phased out because of poor sales. Company sources, however, said that the sales of Wind were up to their expectations and averaged around 8,000 units in a month.

The Bajaj Wind 125, was being manufactured at the state-of-the-art plant at Waluj (Maharashtra). Kawasaki has identified Bajaj Auto’s Waluj facility as a global hub for sub-250 cc range of Kawasaki Motorcycles.

“On a net-net basis, we are happy, as the sales of Discover should be really good and make up for any loss caused by the drop in Wind and Calibre sales,” the official added.

In fact, in October we would have reported sales higher by 10-15% of both the Discover and CT-100. “We are planning to introduce Discover to the export markets soon,” he stated. At present, the company has a substantial export turnover, with products such as CT-100, Pulsar and Boxer being exported to the south-east Asian markets and African markets.

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