The symbolism is deep. The shift of gears cannot be missed. The old is giving way to a vibrant new. It is a new Bajaj Auto logo that will greet the world from 2004 onwards. The decades old logo of the ‘B’ in a hexagon that stood for ‘Hamara Bajaj’ has been replaced with a more dynamic, vibrant, stylised and trendy ‘B’ with Bajaj moving from lower caps to upper caps to symbolise the rejuvenated Bajaj Auto Ltd.
The logo was adopted at the Akurdi plant in Pune on Monday and the company gates flashed this new logo. The make-over had been announced by the company last year. The company has been working on acquiring a new more colourful and contemporary look that would go along with its new line-up of products.
Elephant Design has worked on the new look for Bajaj Auto. Elephant Design has been responsible for creating new identities for ICICI and Standard Chartered Bank.
Elephant had earlier worked with the Bajajs on the new look that the company gave its showrooms across the country.
Bajaj Auto’s new logo at its the Akurdi plant in Pune on Monday.
The dowdy retail outlets were transformed into the more contemporary ‘Planet Bajaj’, a success story that has led to the design house building a long term relationship with Bajaj.
The company has been working on acquiring a new more colourful and contemporary look that would go along with its new line-up of products.
Sudhir Sharma, director, Elephant Design said, the new logo was very modern, dynamic, stylish and looks like inspiring confidence.
It also symbolises the new brand excitement, excitement in engineering and speed, Sharma said. Elephant Design is an associate of The Design Alliance, a collaborative network of 11 Asian design consultancies.