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Bajaj Auto rolls out Discover

07-October-2004
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Bajaj Auto rolls out Discover

In a bid to take on TVS Victor and Hero Honda Splendour, the country’s second largest two-wheeler manufacturer Bajaj Auto Ltd (BAL) has launched its 125 cc Bajaj Discover in Maharashtra. The Discover is priced at Rs 39,605 for the kick-start version and Rs 42,511 for the electric start version (ex-showroom, Pune). The 125cc bike comes with a four-stroke, DTSi engine producing power of 11.5 Ps and 1.1 kgm torque.

Said vice-president (business development & marketing) RL Ravichandran, “The key challenge before us was to challenge and change the dynamics of the huge executive segment by introducing a product that exceeds the current offerings in their market. It is an high end executive bike at a functional price point.”

Added regional manager (Maharashtra) Vimal Sumbly, “After the tremendous success of the Bajaj Pulsar and the CT 100 we are now ready for the Bajaj Discover to take off.”

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