Bajaj Auto Ltd has managed to add about 4 percentage point market share in the first half of this fiscal taking it up from 23 per cent to 27 per cent. With the proposed launch of gearless scooters, it expects to further consolidate.
Launching its indigenously designed 125-cc Bajaj Discover mobike in Andhra Pradesh, the General Manager, Bajaj Auto, Mr K.S. Grihapathy, said, "The first half this year has been extremely buoyant for the company and with the launch of Discover, we expect to stir up the marketplace with the value proposition of this bike. While initially the focus is on domestic market, we could possibly reach out these bikes to overseas markets as well."
Mr Grihapathy said, "We are in the process of launching two gearless bikes and expect to broaden the product portfolio. From about 14,000 sales per month now, by the end of the year, we expect Discover to sell about 40,000 bikes a month.
"CT 100 has been a runaway hit in the market and is averaging about 75,000 bikes a month. This has, in fact, significantly pushed up the numbers. We are also planning to hike the capacity of CT 100 to about 90,000 a month."
Bajaj Auto has designed a campaign with Hollywood star Jackie Chan, which features the martial arts hero as "Master and Masterpiece" to promote `Discover'.
When asked if the launch of Discover would cut into some of its product offerings, Mr Grihapathy said that this has opened up a totally different segment and "we don't see this cannibalising some of the offerings within the company portfolio such as Pulsars. However, we would not take extra efforts to push Wind range into the market."