Bajaj Auto Ltd (BAL) has plans to capture the entry level segment in the motorbikes market in the country. In view of this, the company is all set to give a major marketing thrust to its recently launched Bajaj CT 100 bike.
Having sold 10 lakh motorbikes across the country in the last fiscal year 2003-2004, Bajaj is already one of the market leaders in the bike segment. On the occasion of the launch of CT 100 in the Gujarat market, V Vasu, regional manager, Bajaj Auto Ltd, in Ahmedabad said, "The objective for launching the CT 100 model is to redefine the standards of the entry-level segment in the motor bikes and also to take away volumes from the large executive segment.
We have already sold 1,200 CT 100 bikes in Gujarat in last one month and we plan to sell 3,000 bikes in next three months." According to him, the company is planning to launch campaigns and road shows in Gujarat to increase the presence of the new model.
Giving a marketwise break up of the segment among the leading players, Mr Vasu said, "We are market leaders in bike segement in the states like Orissa and Kerala with market share of 28 to 30 per cent and Hero Honda is our closest competitor." But we are lagging in the executive segment of the bikes with only seven per cent share in the Indian markets. The Pulsor model of the company leads the premium bike segment with 78 per cent market share in the country. The market share for the bikes in India is 73 per cent in the two wheeler segment out of which Bajaj holds 23 per cent market.