Top Story

e4m_logo.png

Home >> Marketing >> Article

Bajaj Auto banks on CT100 for growth in entry level

11-June-2004
Font Size   16
Bajaj Auto banks on CT100 for growth in entry level

Bajaj Auto Ltd (BAL) has plans to capture the entry level segment in the motorbikes market in the country. In view of this, the company is all set to give a major marketing thrust to its recently launched Bajaj CT 100 bike.

Having sold 10 lakh motorbikes across the country in the last fiscal year 2003-2004, Bajaj is already one of the market leaders in the bike segment. On the occasion of the launch of CT 100 in the Gujarat market, V Vasu, regional manager, Bajaj Auto Ltd, in Ahmedabad said, "The objective for launching the CT 100 model is to redefine the standards of the entry-level segment in the motor bikes and also to take away volumes from the large executive segment.

We have already sold 1,200 CT 100 bikes in Gujarat in last one month and we plan to sell 3,000 bikes in next three months." According to him, the company is planning to launch campaigns and road shows in Gujarat to increase the presence of the new model.

Giving a marketwise break up of the segment among the leading players, Mr Vasu said, "We are market leaders in bike segement in the states like Orissa and Kerala with market share of 28 to 30 per cent and Hero Honda is our closest competitor." But we are lagging in the executive segment of the bikes with only seven per cent share in the Indian markets. The Pulsor model of the company leads the premium bike segment with 78 per cent market share in the country. The market share for the bikes in India is 73 per cent in the two wheeler segment out of which Bajaj holds 23 per cent market.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India