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Bajaj Allianz Life Insurance appoints new CMO

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Bajaj Allianz Life Insurance appoints new CMO

Bajaj Allianz Life Insurance has brought on board Vijay Sinha as Chief Marketing Officer. He will be responsible for driving customer focus in the organisation, along with focusing on organisational strategy on marketing, customer service and retention.

This is Sinha’s second stint in Bajaj Allianz. He had earlier worked with the organisation for two years between 2001 and 2003 as Marketing Manager.

Prior to joining Bajaj Allianz Life Insurance, Sinha was with Tata AIG Life Insurance for over 10 years and was last designated as Senior Vice President, Head - Premier Academy and Sales Force Automation, India. He had joined Tata AIG Life Insurance in 2004 as VP, Distribution Training.

He has over 29 years of experience across marketing, agency sales, product development, corporate communications, sales training, and channel development.

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