Top Story

e4m_logo.png

Home >> Marketing >> Article

Bajaj Allianz Life Insurance appoints new CMO

28-August-2014
Font Size   16
Share
Bajaj Allianz Life Insurance appoints new CMO

Bajaj Allianz Life Insurance has brought on board Vijay Sinha as Chief Marketing Officer. He will be responsible for driving customer focus in the organisation, along with focusing on organisational strategy on marketing, customer service and retention.

This is Sinha’s second stint in Bajaj Allianz. He had earlier worked with the organisation for two years between 2001 and 2003 as Marketing Manager.

Prior to joining Bajaj Allianz Life Insurance, Sinha was with Tata AIG Life Insurance for over 10 years and was last designated as Senior Vice President, Head - Premier Academy and Sales Force Automation, India. He had joined Tata AIG Life Insurance in 2004 as VP, Distribution Training.

He has over 29 years of experience across marketing, agency sales, product development, corporate communications, sales training, and channel development.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers