Top Story

e4m_logo.png

Home >> Marketing >> Article

Bajaj Allianz Life Insurance appoints new CMO

28-August-2014
Font Size   16
Share
Bajaj Allianz Life Insurance appoints new CMO

Bajaj Allianz Life Insurance has brought on board Vijay Sinha as Chief Marketing Officer. He will be responsible for driving customer focus in the organisation, along with focusing on organisational strategy on marketing, customer service and retention.

This is Sinha’s second stint in Bajaj Allianz. He had earlier worked with the organisation for two years between 2001 and 2003 as Marketing Manager.

Prior to joining Bajaj Allianz Life Insurance, Sinha was with Tata AIG Life Insurance for over 10 years and was last designated as Senior Vice President, Head - Premier Academy and Sales Force Automation, India. He had joined Tata AIG Life Insurance in 2004 as VP, Distribution Training.

He has over 29 years of experience across marketing, agency sales, product development, corporate communications, sales training, and channel development.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems