Top Story

e4m_logo.png

Home >> Marketing >> Article

B4U bails out DD

27-May-2002
Font Size   16
Share
B4U bails out DD

Minita Kumar

With pressure mounting on DD to telecast the FIFA World Cup Soccer, and all negotiations with Taj Sports having reached a dead lock, the recent development would definitely give DD as well as the Indian Soccer fans a reason to celebrate. B4U has acquired the terrestrial rights of FIFA World Cup Soccer from Taj Sports, for telecast on Doordarshan in India.

Says Debashis Dey, head distribution at B4U, "All 64 matches would be telecast in the form of 1-hour highlights and the opening match, semi-finals and finals would be telecast in full version."

Given that DD has an overall reach of 70 million television homes, a vast soccer loving audience is expected to view this major world-sporting event. The World Cup series is also being relayed live by Taj Sports on their satellite channel Ten Sports.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by