Axis Bank has shifted its social media duties to Flying Cursor Interactive, an independent digital agency headquartered in Mumbai. The account moved starting May 2016 following a multi agency pitch, and the mandate includes consistently strengthening Axis Bank's social presence with relevant, interesting and progressive conversations and solutions.
Confirming the development, Praveen Bhatt, Head - Marketing, Axis Bank, said, "The social media space is a very exciting, dynamic and evolving space. This space has moved beyond mere periodic posts, numbers, likes etc. to creating more engagement and meaningful content. Team Flying Cursor understands this well we believe. In them we found the right blend of humility, creativity, confidence and enthusiasm to help us in creating more engaging conversations with our audience."
Shormistha Mukherjee, Director, Flying Cursor, said, "We're very excited to work with Axis Bank. They are the third largest private bank in India. And more reimportantly, they have an energy and ambition that's infectious. They also understand social and are very clear about how it can impact their business, and also how it help them connect with their consumer. We believe that strategically and creatively this account will give us the opportunity to not just build on their positioning of progress but actually find multiple interpretations of it, which are fresh and relevant to today's youth."
Flying Cursor will conceptualize, design and manage Axis Bank's online presence across all social properties, as well provide a strategic digital roadmap for the brand.