Top Story

e4m_logo.png

Home >> Marketing >> Article

Aviva appoints Rishi Piparaiya as Dir, Mktg & Bancassurance

05-February-2013
Font Size   16
Share
Aviva appoints Rishi Piparaiya as Dir, Mktg & Bancassurance

Aviva Life Insurance has appointed Rishi Piparaiya as Director – Marketing & Bancassurance. Piparaiya, who had joined Aviva Life Insurance in 2009 as Director Bancassurance and Business Partnerships, will now take on additional responsibilities for the Marketing function.

In his new role, Piparaiya will be responsible for Aviva’s marketing strategy, including brand marketing, communications, channel marketing, Aviva’s digital and online strategy, analytics and product propositions of the company.

Commenting on the appointment, TR Ramachandran, MD & CEO, Aviva Life Insurance said, “Rishi has played a pivotal role in developing the Bancassurance business and forging new alliances for Aviva. Being associated with Aviva India for more than four years now, he understands the DNA of our business. I am certain that Rishi’s leadership will further strengthen our brand and customer propositions, and enable us to take the next steps in our digital and customer strategies.”

Prior to Aviva, Piparaiya had worked at Citibank, where he headed the $30 million revenue insurance business and the product & marketing groups for all Citi India liabilities products. Under his stewardship, Citi India was recognised as the Best performing Insurance franchise and the most innovative insurance franchise across Citi (Asia-Pacific) for 2007. He was also responsible for establishing Citi India as one of the top five bancassurers in the country.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India