Aviva Life Insurance has appointed Rishi Piparaiya as Director – Marketing & Bancassurance. Piparaiya, who had joined Aviva Life Insurance in 2009 as Director Bancassurance and Business Partnerships, will now take on additional responsibilities for the Marketing function.
In his new role, Piparaiya will be responsible for Aviva’s marketing strategy, including brand marketing, communications, channel marketing, Aviva’s digital and online strategy, analytics and product propositions of the company.
Commenting on the appointment, TR Ramachandran, MD & CEO, Aviva Life Insurance said, “Rishi has played a pivotal role in developing the Bancassurance business and forging new alliances for Aviva. Being associated with Aviva India for more than four years now, he understands the DNA of our business. I am certain that Rishi’s leadership will further strengthen our brand and customer propositions, and enable us to take the next steps in our digital and customer strategies.”
Prior to Aviva, Piparaiya had worked at Citibank, where he headed the $30 million revenue insurance business and the product & marketing groups for all Citi India liabilities products. Under his stewardship, Citi India was recognised as the Best performing Insurance franchise and the most innovative insurance franchise across Citi (Asia-Pacific) for 2007. He was also responsible for establishing Citi India as one of the top five bancassurers in the country.