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Avigo is the Ambassador’s new avatar

09-July-2004
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Avigo is the Ambassador’s new avatar

For automobile majors it appears to be the season of makeovers. Maruti unveiled its new-look Esteem, Tata Motors followed suit by launching the Sumo Victa, and for our new readers, the grand-daddy of the Indian automobile sector, Hindustan Motors, unveiled the retro-upgraded ‘Ambassador Avigo’ at the first ever Kolkata Auto Fair in february this year. Ambassador, HM’s flagship brand, has been an icon on Indian roads since 1957.

Satish Burman, Vice-president, Hindustan Motors Limited, said, “With restyled exteriors and refurbished interiors, the Avigo has a completely new retro look alongwith upgraded technical features that make it a truly contemporary car.”

The Avigo will be available with the 1.8-litre strong Isuzu MPFI petrol engine and the 2.0-litre diesel engine. It will also have an Isuzu MSG5T five-speed gearbox.

Soni Shrivastav, General Manager-Corporate Communications, CK Birla Group, observed that the general perception is that the Ambassador is a taxi or a chauffer-driven car. “Coming out with a new variant or upgrading a model is an ongoing activity. Every year when there is a new model, the effort is to make the car as contemporary as possible. Avigo is being positioned as a top-end model based on consumer feedback that the Ambassador is acceptable with a contemporary look. So we came up with Avigo.” Shrivastav commented.

The Ambassador was last upgraded in October when it was called as the ‘Ambassador Grand’. Avigo boasts of a remote gearshift arrangement, power steering and a new acoustic package that has been developed in association with Treves of France. Are you toying with the idea of changing the shape of Ambassador? “The moment we play with the shape of the Ambassador, it would cease to be an ambassador of Indian roads.” Shrivastav said.

The car has a new grille, head and tail lamps and wraparound bumpers. Tail-light pods have been redesigned to give the car a fresh look. It comes with alloy wheels, and has increased fuel efficiency and improved brake performance. The Avigo has been priced at Rs 4.98 lakh (petrol) and Rs 4.77 lakh (diesel) ex-showroom Kolkata.

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