Specialist communications consultancy, Avian Media recently won the PR mandate for Sony India and in its new role will be responsible for re-iterating and emphasizing Sony’s business strengths and technology leadership, as well as building online advocacy amongst the relevant stakeholders.
Ryusuke Fukushima, Deputy General Manager Marketing Communications, Sony India said, “We look forward to work with Avian Media in successfully driving the strategic communications campaign in India. We wanted a public relations partner which has a deep understanding of our sector and could support us strategically to meet our business goals.”
Avian Media came out winners from the multi-agency pitch process held in New Delhi.
The PR house joins Sony with 11 years of experience in conceptualising, building and implementing communications programs that have provided their clients with a sustainable competitive edge in the market.
Commenting on the new business, Nitin Mantri, CEO, Avian Media said, “We have a diverse portfolio across industries and geographies. A new win in the space where our rich experience and expertise provides us an edge over competition will further augment and strengthen our position in the market. Working for a brand like Sony India is a great honour and it will amplify our capabilities with innovative planning and execution of successful campaigns for the brand.”
Avian’s services extend from Public Relations and Public Affairs to Financial Communications, Digital, CSR and Advocacy.