Top Story

e4m_logo.png

Home >> Marketing >> Article

Automobile sales hit top gear in November

03-December-2004
Font Size   16
Share
Automobile sales hit top gear in November

Automobile companies could not have hoped for a better November. Major automobile manufacturers such as Maruti Udyog Limited, Hyundai Motors India and General Motors India have all recorded higher sales this November riding on the festival season demand.

Maruti Udyog sold 42,842 vehicles in November 2004 including 1,894 units of exports, a 7.79 per cent increase over the sales of 39,745 units in November 2003. The A2 segment, comprising the Alto, Wagon-R and Zen, alone accounted for 46 per cent of the company’s sales.

“Owing to the large number of holidays on account of festivals, production and despatch of vehicles were affected during the month. However, consumer demand was high owing to the festival season. As such, retail sales were robust and resulted in reduction in stocks at dealerships,” the company said in a statement.

Hyundai Motors India recorded a sales growth of 44 per cent this November over the same month in the previous year. It sold 22,000 units in November including exports, up from 13,239 units in October 2004 and 15,250 units in November 2003.

General Motors India, a wholly owned subsidiary of General Motors Corporation, too posted a remarkable performance in November with a searing growth rate of 98 per cent over the same month last year. While the company sold 1,260 units in November last year, this November it clocked sales of 2,495 units. The company has also recorded 76 per cent growth in the first eleven months of 2004 compared to the same period last year. Chevrolet Tavera seemed the popular choice with consumers with the brand selling 1,460 units.

P. Balendran, Vice-President, Corporate Affairs, said, “Our performance has reinforced the faith our valued customers have in Chevrolet’s brand promise. This is a clear manifestation of people’s confidence in our products and their attributes in terms of styling, engineering, drivability and performance.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...