Rapidly growing marketing communications agency Filtered Media in Sydney, Australia, has become the latest partner of PROI Worldwide, the leading global partnership of independent communications agencies. With 75 agencies across five continents, PROI Worldwide is the world’s largest partnership with more than 5,000 staff servicing over 6,300 clients worldwide and 2015 net fee income of over USD 702 million.
“Filtered Media is a dynamic agency experiencing impressive and sustained growth,” said Hong Kong-based Richard Tsang, Global Chairman, PROI Worldwide. “Their clients understand the advantage of working with an integrated brand storytelling agency with such a strong heritage in public relations. Filtered Media’s partnership in PROI will allow their clients to communicate brand stories around the world,” added Tsang.
“We are excited to be part of the PROI Worldwide partnership. The ability to collaborate with like-minded professionals around the world is exciting for our staff and us as business leaders. Research tells us marketers are looking for even greater capabilities as the worlds of PR, content, social, and events continue to coalesce around the unifying power of great storytelling,” said Mark Jones, Chief Storyteller and Co-founder of Filtered Media, along with Heather Jones, Managing Director and Co-founder of Filtered Media.
“We believe if you’re not learning, you’re not growing. Filtered Media is pioneering an integrated approach to brand storytelling in Australia, so we’re looking forward to working with our international peers in PROI who may be further along in the journey, to see how we might all learn, collaborate, and grow together,” added Jones.
“Filtered Media will reinforce PROI Worldwide’s strong global position known for delivering creative and integrated solutions for our clients,” said Allard W. van Veen, Founding Partner and Global Managing Director of PROI Worldwide.
PROI Worldwide now has four agencies in Australia, located in Sydney and Melbourne, and plans to add a fifth agency in Brisbane in the near future. “We have a strong Australian presence in financial and investor relations, corporate, health, consumer, technology, and public affairs,” added van Veen.