Top Story

e4m_logo.png

Home >> Marketing >> Article

Audi, Porsche, BMW to go on overdrive in 2006

03-December-2005
Font Size   16
Audi, Porsche, BMW to go on overdrive in 2006

Porsche entered the Indian market in October 2004.

India is going to see a slew of launches by top notch German car makers like Porsche, Audi and BMW next year. These companies hope to grow at least 35 per ce]nt in the country in 2006.

To start with, Porsche is planning to launch Cayman S and Carrera GT in 2006. Cayman, which will be launched in January, is a two-seater sports car, priced in the range of Rs 52 lakh to Rs 75 lakh. Carrera will be priced at Rs 1 crore upwards. These cars will sport engine output ranging between 240 BHP and 520 BHP.

Audi is all set to bring its A4 sedan, which will compete with the likes of C-Class and BMW 3-series. The 1800cc petrol and 2000cc diesel versions would be priced in the range of Rs 26 lakh-Rs 31 lakh. The company would launch its Q7 SUV in August, which would directly rival Porsche’s Cayenne and Mercedes-Benz M-Class.

BMW will come out with its new 3 series and a facelifted version of 7 series by the end of 2006. Mitsubishi will launch its premium SUV Montero in early 2006, which will be imported as a completely built unit (CBU) from the company's plant in Japan.

Porsche has sold around 150 cars in the country, of which 70 per cent have been Cayenne SUVs and the rest 30 per cent Boxsters and 911s. Of the 180 cars sold by BMW, 40 per cent have been in the 7 Series range and other 40 per cent from the 5 series stable and the remaining 20 per cent from X5 SUV.

Audi has sold 150 cars this year, the majority of them include the A6 range. It has also sold 10 A8s and five TT coupes. Rolls Royce has sold only one Phantom since its launch in April 2005. The Phantom is priced at Rs 3 crore upwards.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow