Top Story

e4m_logo.png

Home >> Marketing >> Article

Attiitude signs Chris Gayle as global ambassador

11-May-2017
Font Size   16
Attiitude signs Chris Gayle as global ambassador

Attiitude.com, an international fashion and lifestyle brand, has signed up international cricketer Chris Gayle in a multi-million dollar deal. Chris Gayle will represent Attiitude in all his international appearances worldwide over the next five years.

Mansoor Ahamed, Founder and CEO, Attiitude Fashions said, “The Attiitude brand stands for those that follow their instincts and wear their rebellious streak on their sleeves. We are excited to have Chris on board with us. Chris has carved a niche for himself in the world of cricket with his fearless style of cricket and we see great synergies between Attiitude and Chris."

Chris Gayle, who is equally known on and off the field for his flamboyance and distinctive style is not just the face of the brand but is impressed enough with the potential of the brand to actually invest in it. 

“Attiitude has been synonymous with alternative sports globally and it is a privilege to be a part of the great list of athletes Attiitude has on its roster. The brand echoes my philosophy and I feel a strong connect with it. Both Attiitude and I are committed to a long-term partnership. I am impressed by the way Attiitude has gained popularity across the globe in a short period of time and is committed to promoting an alternative attitude through sports,” said Chris Gayle.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.