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Assembly Elections: News Channels gain

18-March-2002
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Assembly Elections: News Channels gain

We have begun to expect this. But the sheer gains always amaze us. And gives you a chance to use these opportunities to your advantage. Did you?

Well, past trends and the Election result day - Sunday- were pointing at substantial viewership gains. The election results for UP, Uttaranchal, Punjab and Manipur Assembly Elections were telecast on 24th February 02. News Channels too had left no stones unturned. Advertising in mass media, star line up of analysts, vivid graphic packages and more...

And the heady mix of politics and presenters hooked the viewer. The three news channels, AajTak, Zee News and Star News recorded close to 200% increase in channel share, compared to previous Sunday. Since Electronic voting facilitated early results (by about 11 AM), the viewership of 10-12 AM was amongst the highest. Yet again, Aaj Tak had more viewers than competing channels.

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