Global marketing company, Epsilon today announced the appointment of Ashish Sinha as the Country Head, Epsilon India. In this new role, he will lead the service delivery team, and work closely in launching, growing and developing Epsilon’s Bengaluru Delivery Center.
Sinha has over two decades of leadership, consulting and knowledge process outsourcing experience, and is recognized for his work in establishing the Global In-house Centre (GIC) and KPO sectors in India. He has launched and scaled four enterprises including McKinsey Knowledge Centre, RocSearch, KPMG Global Services and most recently with AIG Data Solutions where he held the position of Managing Director.
Sinha holds a BE in Electronics and Communications from the Delhi College of Engineering and an MBA from The University of Chicago, Booth School of Business.
Speaking on the announcement, Andy Frawley, CEO, Epsilon said, “We are extremely delighted to have Ashish on board. We are confident that he will bring significant contributions to the organization as he already has for the region. At Epsilon, Ashish will lead all offshore elements of Epsilon’s client engagements and oversee operations across multiple marketing solutions including creative services, digital, CRM, loyalty, product engineering and infrastructure. He will define and execute strategies and programs across multiple marketing solutions for the growth of Epsilon’s Bengaluru Center.”
Commenting on his new role at Epsilon, Ashish Sinha said, “This comes as a great opportunity for me, to be working for the global leader in marketing. My team is excited to be part of Epsilon’s venture into India and we look forward to executing innovative solutions in Bengaluru – the technology hub of India. Epsilon delivers creative and analytical strategies in an integrated manner, and the same will be practiced in our India office to achieve deeper connections between brands and consumers.”
Our typical marketing budget is usually 10 per cent of the topline spend