CasaPop, the suave and kitschy prêt diffusion line of Casa Paradox, has announced the appointment of Ashish Mahajan as its new CEO. Mahajan comes with 21 years of experience in Sales and Operations, Business Development, New Retail Set-ups and Profit Center Operations having spent almost seven years in Mahindra Retailing, his last assignment where he was the Head of Operations and was successful in opening and operating a large number of company as well as franchise stores. He moved on from Mahindra Retail after the successful merger of Babyoye with First Cry.
Speaking on this occasion, Mahajan said, “I am very excited to be a part of this superb organisation that is a pioneer is designing high voltage living, with a design language born in India for India and the world. We design and sell limited edition products that appeal to the young, vibrant and trendy urban customers. Our first stage plan is to have this brand footprint across all the major metros post which we want to cater to the selected town in Tier 1 and 2 towns. The trendy and urban customers in these towns will drive our second stage of growth.”
Mahajan has studied Management (MBA) from London School & certified HMM from Harvard University, with an extensive industry experience of 21 years as a Retail Growth Specialist. He has been formally recognised by the industry for enhancing organisational reach and market share through the application of robust strategies, effective pricing and excellent client relationship management.