Arise India has re-associated with the IPL team, Kings XI Punjab. For the current season of the Indian Premier League, Arise India will be associated with the team from Punjab as an official mobile partner. Based on the association, the players of the Kings XI Punjab team will sport Arise Mobiles logo on the back of their match jerseys.
Via the key association with the Indian Premier League, Arise India will also create stadium branding across match venues in the UAE and India, on the same lines as of last year. This will provide a strategic visibility to the brand and help in creating positive brand recall amongst the target customers.
Arise India’s re-association with the Kings XI Punjab comes on the back of its association with the franchise from last year, where the brand was associated as a principal sponsor of the team. Last year’s association resulted in visibility to both the brands via associations such as ‘Match Day Presenting Partner’, ‘Toss Opportunity’ and ‘Man of the Match’, while also associating a greater number of fans and consumers to the brands. For the current season, both the brands will seek to take the successful partnership up a notch and create constructive vistas of association.
Commenting on the association, Avinash Jain, Managing Director, Arise India said, “By re-associating with Kings XI Punjab on the back of a successful last season of the Indian Premier League, we seek to solidify our relationship with this young and energetic franchise. It thus gives us a great honour in announcing that we are now the official mobile partner of the dynamic team. Over the previous seasons of the IPL, the performance of the Kings XI Punjab has been very encouraging, and we are confident that the young team will play spirited cricket this year as well. Being the official mobile partner of the team, we aspire to derive maximum brand visibility which will positively help us in garnering greater market share in the coming times.”
Manish Bhardwaj, Marketing Head, Arise India added here, “The Indian Premier League is an exciting platform for garnering critical audience mind share, and our association with Kings XI Punjab last season was a step in the said direction. On the back of a super successful brand association with the franchise, we have taken a big step forward and associated with the team as official mobile partner for the current season. This strategic association with the dynamic franchise will surely garner critical brand value and will positively help the brand in developing a encouraging audience association. We are confident that the young franchise will do very well in the upcoming tournament and we wish them great luck for their campaign.”