Archies Ltd has entered into a exclusive licensing agreement with UK’s Paper Island to market and distribute the latter’s flagship brand Fizzy Moon in India. Fizzy Moon products are very popular across Europe and feature a bear character, with his signature pink button stitched onto its tummy.
With this deal, Archies aims to further strengthen its presence in India, where it currently occupies a 60 per cent market share. Archies will market and distribute the Fizzy Moon brand through its stores across India. The Fizzy Moon product range today includes a comprehensive range of gifts, magnets and candles, as well as a range of birthday-specific products.
Anil Moolchandani, CMD, Archies Ltd, said, “Archies has pioneered the concept of greeting and gifting in India, and being a leader in the industry, it is imperative today to innovate. With our exclusive agreement with Paper Island, we are not only adding the Fizzy Moon brand to our kitty, but also fulfilling our desire to constantly provide the best to our customers. We have realised the potential in the market and our extensive network of stores along with the booming retail market is going to provide the right platform to the brand to flourish in India.”
Jo Hockett, spokesperson for Paper Island, said, “We strongly believe in the Indian market and we think we have the right partners to promote our brand here. We share the same vision and our products would definitely find acceptance here with the right mix of strategy from our partners.”
He further said, “Fizzy Moon would be available in India at affordable prices and is mainly targeted at the young population who love to use these types of products.”