Top Story

e4m_logo.png

Home >> Marketing >> Article

Archies gets rights to use World Cup logo

13-November-2002
Font Size   16
Share
Archies gets rights to use World Cup logo

Archies Greetings & Gifts has tied up with the International Cricket Council (ICC) to become the official licensee for the council in India. This arrangement would allow Archies to come out with products sporting the ICC's logo on a range of products such as posters, mugs, stationery, cards and so on.

According to sources Archies have got rights to use the ICC mascot known as the Dazzler on their products along with logos associated with the ICC. A lump sum fee has been paid to the ICC for the rights to use these logos on their products.

The products are expected to hit the stands on the first of January next year, before which each and every item (sporting the logo) will be sent for the approval of the council.

Archies is expecting sales revenues of about Rs 2 crore in a period of three months from these products, provided India plays well. It is also expecting high sales to come during the period between New Year and Valentine's Day. The company has designed cards for the occasions, which will make use of the mascot `Dazzler'.

Archies will also be aggressively promoting these products by running promotions and advertisements through the print, electronic and outdoor media. The television commercials will be aired on 9-10 channels.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions