Top Story

e4m_logo.png

Home >> Marketing >> Article

Archies' Geri Giraffe makes debut in Bollywood movie Waqt

20-April-2005
Font Size   16
Archies' Geri Giraffe makes debut in Bollywood movie Waqt

Archies, country's one of the leading gifting and greeting company, is now promoting its products through movies. It has marked its debut in Bollywood through Entertainment One's forthcoming blockbuster Waqt by creating Geri Giraffe.

An original Archies creation for its first-ever Bollywood mega-association Waqt, starring Amitabh Bachchan, Akshay Kumar and Priyanka Chopra, Geri Giraffe is the crucial character that plays the role of uniting the father and the son, who had parted ways due to their individualistic ideals.

The association between Waqt and Archies brings to the consumer an entire range of Geri Giraffe merchandise comprising greeting cards, soft-toys, stationeries and posters available across all the Archies outlets and paper-rose shops.

Asked on the specifics regarding Geri Giraffe, Vijayant Chhabra, Executive Director, Archies Ltd, said, "It is a toy created by the father played by Amitabh Bachchan for his grandson. Used in the second part of the movie, Geri becomes instrumental in bridging the gap between the father and the son and helps in reuniting them at the end."

Commenting on the association with Archies, Vipul Shah (Producer), Entertainment One, said, "The setting of Waqt is the interplay of personal relationships, and how the emotion of love triumphs against all odds. Having been the pioneers in the social expression industry, Archies truly represents the emotions of the teeming millions of the country. Its an apposite fit with the message the movie communicates."

The Gerri Giraffe range is priced between Rs 30 and Rs 3,333.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.