Archies, country's one of the leading gifting and greeting company, is now promoting its products through movies. It has marked its debut in Bollywood through Entertainment One's forthcoming blockbuster Waqt by creating Geri Giraffe.
An original Archies creation for its first-ever Bollywood mega-association Waqt, starring Amitabh Bachchan, Akshay Kumar and Priyanka Chopra, Geri Giraffe is the crucial character that plays the role of uniting the father and the son, who had parted ways due to their individualistic ideals.
The association between Waqt and Archies brings to the consumer an entire range of Geri Giraffe merchandise comprising greeting cards, soft-toys, stationeries and posters available across all the Archies outlets and paper-rose shops.
Asked on the specifics regarding Geri Giraffe, Vijayant Chhabra, Executive Director, Archies Ltd, said, "It is a toy created by the father played by Amitabh Bachchan for his grandson. Used in the second part of the movie, Geri becomes instrumental in bridging the gap between the father and the son and helps in reuniting them at the end."
Commenting on the association with Archies, Vipul Shah (Producer), Entertainment One, said, "The setting of Waqt is the interplay of personal relationships, and how the emotion of love triumphs against all odds. Having been the pioneers in the social expression industry, Archies truly represents the emotions of the teeming millions of the country. Its an apposite fit with the message the movie communicates."
The Gerri Giraffe range is priced between Rs 30 and Rs 3,333.