In a bid to counter the SMS and e-cards craze, which has eaten up a considerable share of the paper greeting card market in India, Archies Ltd has tied up with Blazeflash Couriers Ltd to launch a new service called `Express Wishes'. This service will enable customers to courier the cards anywhere in the country, at a price lower than the bookpost cost. The courier charge for delivery within the city would be Rs 3, and the outstation packet will be priced at Rs 7.
Blazeflash will have counters at all the Archies and Paperose galleries and, to start with, this service is going to be offered free of cost till January 3.
Archies is hoping that its sales would go up by at least 50 per cent with the launch of Express Wishes. The company is also planning to concentrate on expanding its retail network across the country. Approximately 145 malls are expected to come up in the next couple of years across the country.
Apart from greeting cards, Archies is also shortly going to announce special courier rates for delivering gift items. This, according sources, will be announced close to Valentine's Day.