Top Story

e4m_logo.png

Home >> Marketing >> Article

Archies gears up to counter SMS and e-card craze, tie-up with Blazeflash courier

20-December-2002
Font Size   16
Share
Archies gears up to counter SMS and e-card craze, tie-up with Blazeflash courier

In a bid to counter the SMS and e-cards craze, which has eaten up a considerable share of the paper greeting card market in India, Archies Ltd has tied up with Blazeflash Couriers Ltd to launch a new service called `Express Wishes'. This service will enable customers to courier the cards anywhere in the country, at a price lower than the bookpost cost. The courier charge for delivery within the city would be Rs 3, and the outstation packet will be priced at Rs 7.

Blazeflash will have counters at all the Archies and Paperose galleries and, to start with, this service is going to be offered free of cost till January 3.

Archies is hoping that its sales would go up by at least 50 per cent with the launch of Express Wishes. The company is also planning to concentrate on expanding its retail network across the country. Approximately 145 malls are expected to come up in the next couple of years across the country.

Apart from greeting cards, Archies is also shortly going to announce special courier rates for delivering gift items. This, according sources, will be announced close to Valentine's Day.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO