Get ready for a musical festive season. Apple on September 20 unveiled its new iPods for the Indian market in keeping with global trends. The iPods are priced attractively from Rs 5,600 for the iPod Shuffle to Rs 23,600 for the 30GB iPod.
Introducing the new, improved iPod range, E Y Yeo, Product manager, Portables, Apple Asia Pacific, said that the new iPods have been fortified with longer battery life and the memory capacity had also been increased.
The popular iPod Nano is now available in the price range of Rs 9,800 to Rs 16, 400. The new iPod Nano features Apple’s innovative Click Wheel and an even smaller, thinner and lighter design available in silver, pink, green, blue and black.
A release issued by Apple quoted CEO Steve Jobs as saying, “iPod Nano is the world’s most popular digital music player, and we’ve completely redesigned it to make it even better. The all-new iPod Nano gives music fans more of what they love in their iPods – twice the storage capacity at the same price, an incredible 24 hour battery life and a gorgeous aluminum design in five brilliant colours.”
Apple is also unveiling new accessories designed for the second generation iPod Nano, including lanyard headphones, an armband, a dock, and a new incredibly compact USB power adapter which at almost half the size of the previous USB power adapter.
Apple also unveiled the new iPod Shiffle which has been reduced in size to less that half of the original Shuffle, and claimed that it was perhaps the ‘smallest music system in the world’. The tiny new Shuffle has been priced at Rs 5,600 and has a 1 GB capacity which can store 240 songs and has a battery life of 12 hours.