There was a time when iPhone was considered affordable in India by only a select few. The scenario has changed in just over a few years. At times, India was called the junkyard for iPhones when Apple released newer phones or phones that were almost obsolete in the developed markets at a much later time in India, as compared to other well established markets in the world and priced them exorbitantly.
Today, Apple realizes the potential of this fastest growing smartphone market in the world and does not feel that India should be left behind in a race where every phone manufacturer wants to have a share of the pie.
According to a report published in the Times of India, Apple allowed numbers to do the talking in the Indian market as it ranked 6th among the top 30 cities in the country which includes cities like Mumbai, Bengaluru, etc. This spot was held by Xiaomi last year and Apple seems to have grabbed the position as of now. These top 30 cities make up for 51% of the total market share for smartphones.
Samsung leads the pack with 29.4% of the market share followed by Micromax 14.7%, Lenovo 10.1%, Intex 8.2%, LAVA 7.1% and Apple 4.6%.
In tier-2 and tier-3 cities the story wasn’t any different as Apple grabbed the sixth spot here as well.
Just like the top 30 cities Samsung led in the tier 2 and tier 3 cities with 30.4% of the market share followed by Micromax 14.5%, Intex 9.1%, Lenovo 7.3%, LAVA 5.9% and Apple 2.8% followed by Xiaomi closely at 2.1%
According to reports the price drop of iPhone 5s, iPhone 6 Plus and iPhone 6 in the first half of the quarter was fuelled by the launch of the iPhone 6s and iPhone 6s Plus, and this helped Apple top the premium price segment of Rs 20,000 and above.
With every launch of a new iPhone the death of an older generation of iPhone seems to be inevitable, however it is expected that just like the launch of iPhone 6s Plus and iPhone 6s caused the prices of the previous generation iPhones to drop, the launch of the awaited iPhone SE will reportedly cause the price of iPhone 5s to drop by almost 50%.
According to experts Apple is expected to continue selling the iPhone 5s in developing markets. Currently an iPhone 5s 16 GB model costs around Rs 22,500 on various e-commerce websites and if the prices drop further by 50% these phones are expected to be sold at around Rs 12,000 to Rs 14,000.
Apple applied the same strategy to lure customers in buying the iPhone 4 by giving cash backs of almost Rs 7000 on every purchase.