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APCO Worldwide bags Kerala Govt. PR account

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APCO Worldwide bags Kerala Govt. PR account

Kerala government has hired APCO Worldwide, the agency behind rebranding the Vibrant Gujarat Summit, to take charge of its PR mandate. According to sources, the Kerala government is giving APCO a nine-month contract beginning this month. 

Disappointed by its image being sullied following one controversy after another, the Congress-led government in Kerala has finally decided to resort to PR exercise for its image make-over. While roping the global PR company, the southern state’s Congress-led government is keeping in mind how it leveraged the then CM Narendra Modi to the orbit of national politics.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.