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APCO Worldwide bags Kerala Govt. PR account

03-July-2015
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APCO Worldwide bags Kerala Govt. PR account

Kerala government has hired APCO Worldwide, the agency behind rebranding the Vibrant Gujarat Summit, to take charge of its PR mandate. According to sources, the Kerala government is giving APCO a nine-month contract beginning this month. 

Disappointed by its image being sullied following one controversy after another, the Congress-led government in Kerala has finally decided to resort to PR exercise for its image make-over. While roping the global PR company, the southern state’s Congress-led government is keeping in mind how it leveraged the then CM Narendra Modi to the orbit of national politics.

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This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

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