Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

TODAY´S NEWS

APCO Worldwide bags Kerala Govt. PR account

APCO Worldwide bags Kerala Govt. PR account

Author | exchange4media News Service | Friday, Jul 03,2015 11:35 AM

A+
AA
A-
APCO Worldwide bags Kerala Govt. PR account

Kerala government has hired APCO Worldwide, the agency behind rebranding the Vibrant Gujarat Summit, to take charge of its PR mandate. According to sources, the Kerala government is giving APCO a nine-month contract beginning this month. 

Disappointed by its image being sullied following one controversy after another, the Congress-led government in Kerala has finally decided to resort to PR exercise for its image make-over. While roping the global PR company, the southern state’s Congress-led government is keeping in mind how it leveraged the then CM Narendra Modi to the orbit of national politics.

Write A Comment