Top Story


Home >> Marketing >> Article

AP plans to rope in HLL, Nestle

Font Size   16
AP plans to rope in HLL, Nestle

In an effort to provide self-employment opportunities to the youth, the Andhra Pradesh State Youth Services Department is planning to rope in Hindustan Lever Limited (HLL) and Nestle India for providing coffee vending machines.

According to T Hareesh Rao, minister for youth services, both the companies have promised to provide 10,000 ‘Bru’ and ‘Nescafe’ coffee vending machines free of cost for this purpose.

“While the companies will provide their coffee-vending machines free of cost, the department is planning to collect Rs 10,000 from each applicant in order to ensure security and personal involvement,” the minister told Business Standard.

Nestle’s vending machine operations in the state are at present limited to the twin cities. Normally, these companies offer their vending machines by collecting suitable deposits based on the cost of the machine.

According to Vinod Menon, in-charge of Nestle’s vending operations in Hyderabad, the cost of a vending machine ranges from Rs 8,000 to Rs 30,000 depending on the model.

The minister said that the scheme was part of his government’s efforts to expand the self-employment opportunities in the state. He said that the government would also welcome other tea, coffee companies with similar proposals.

Meanwhile, the government is considering to make the norms of its self-employment schemes for youth more flexible by relaxing the group norms. It is also planning to enhance the subsidy component of any individual schemes. According to the minister, the government would implement self-employment schemes to the tune of Rs 200 crore this year.

The state cabinet, which met here today, approved of the recommendations of the cabinet sub-committee on youth policy.

Chief minister Y S Rajasekhara Reddy will release the draft youth policy tomorrow, which would be finalised, after a public debate, in November 2004. The government is renaming the erstwhile ‘Chief Minister’s Empowerment of Youth (CMEY)’ programme as Rajiv Yuva Sakti Pathakam.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video