Top Story


Home >> Marketing >> Article

Anuradha Aggarwal to move to a new role at Vodafone

Font Size   16
Anuradha Aggarwal to move to a new role at Vodafone

Anuradha Aggarwal, Senior Vice President – Brand Communications Insights and Online, Vodafone India is moving to a new role within the company in November. She will head the Mumbai circle and takes on more of a business role, which includes sales and marketing functions.

These are internal moves and transfers to help employees in their career aspirations, maintains the company.

Aggarwal has played a crucial role in the brand identity and marketing activities of Vodafone. Her current role comprises overseeing sales, marketing innovation and activation, and general management. Her vast experience in sales and marketing has been instrumental in developing and activating both, product and service brands in India and South Asia.

She has spearheaded some successful and award-winning campaigns such as The BlackBerry Boys, Vodafone Delights, Vodafone ‘Made for you’ offers and the ever-adorable Super Zoozoo for the launch of Vodafone 3G.

Aggarwal was also part of IMPACT Top 50 Women list for 2012 and 2013.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve