Anuradha Aggarwal, Senior Vice President – Brand Communications Insights and Online, Vodafone India is moving to a new role within the company in November. She will head the Mumbai circle and takes on more of a business role, which includes sales and marketing functions.
These are internal moves and transfers to help employees in their career aspirations, maintains the company.
Aggarwal has played a crucial role in the brand identity and marketing activities of Vodafone. Her current role comprises overseeing sales, marketing innovation and activation, and general management. Her vast experience in sales and marketing has been instrumental in developing and activating both, product and service brands in India and South Asia.
She has spearheaded some successful and award-winning campaigns such as The BlackBerry Boys, Vodafone Delights, Vodafone ‘Made for you’ offers and the ever-adorable Super Zoozoo for the launch of Vodafone 3G.
Aggarwal was also part of IMPACT Top 50 Women list for 2012 and 2013.