Aniruddh A Basu has joined as Executive Director of Euor Tech India Ltd. Basu will look after the entire brand strategy, roll out and expansion of this facility in newer markets lof Euor Tech’s Delhi, Mumbai and Kolkata markets.
Basu has worked extensively in various industry verticals as CMO, Vice President and Profit Center Heads with brands like ICICI Ltd, Radio Mirchi. His last assignment was with Smaaash Entertainment Pvt Ltd, Mumbai, as Chief Marketing and Revenue Officer.
At Euro Tech India Ltd, he will be looking after the growth and development of the brand Euro Health and will work closely with the MD and CEO, Sudip Kumar Mukherjee in incrementing sales and expanding market share while controlling spends. He will also lead various corporate strategies, spearhead its connectedness approach and oversee the short term and long term strategy, planning, analytics and research.
Basu is a hospitality management graduate equipped with a degree in Business Administration from Bangor University, Bangor, UK.