Top Story

e4m_logo.png

Home >> Marketing >> Article

Aniruddh A Basu joins Euor Tech India Ltd as Executive Director

29-April-2016
Font Size   16
Share
Aniruddh A Basu joins Euor Tech India Ltd as Executive Director

Aniruddh A Basu has joined as Executive Director of Euor Tech India Ltd.  Basu will look after the entire brand strategy, roll out and expansion of this facility in newer markets lof Euor Tech’s Delhi, Mumbai and Kolkata markets.

Basu has worked extensively in various industry verticals as CMO, Vice President and Profit Center Heads with brands like ICICI Ltd, Radio Mirchi. His last assignment was with Smaaash Entertainment Pvt Ltd, Mumbai, as Chief Marketing and Revenue Officer.

At Euro Tech India Ltd, he will be looking after the growth and development of the brand Euro Health and will work closely with the MD and CEO, Sudip Kumar Mukherjee in incrementing sales and expanding market share while controlling spends. He will also lead various corporate strategies, spearhead its connectedness approach and oversee the short term and long term strategy, planning, analytics and research.

Basu is a hospitality management graduate equipped with a degree in Business Administration from Bangor University, Bangor, UK.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.