Top Story

e4m_logo.png

Home >> Marketing >> Article

Anchor Daewoo Inds readies new launches

19-October-2004
Font Size   16
Share
Anchor Daewoo Inds readies new launches

Hoping to ride on the Korean wave hitting the consumer electronics and home appliances market and betting on the Daewoo brand name to bounce back into the market. Anchor Daewoo Industries Limited (ADIL) is relaunching its brand with a slew of new products in the CTV, DVD, refrigerator and microwave oven range. It is hoping to use excess manufacturing capacities by getting into tie-ups with existing OEM manufactures.

National sales head Anil Chopra, said ADIL plans new ‘total upgrade’ promotion schemes bundling TVs, refrigerators and microwave ovens together: “We need to be more aggressive in the market so we have lined up launch of six new CTV models, four refrigerators and a new microwave model in the market by December.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group