An offer from Maruti that NRIs can’t refuse, Dil Se

An offer from Maruti that NRIs can’t refuse, Dil Se

Author | exchange4media News Service | Wednesday, Jul 05,2006 7:31 AM

An offer from Maruti that NRIs can’t refuse, Dil Se

In case you have relatives staying abroad and who happen to have the coveted NRI status, perhaps it is time for you to be extra nice to them. The reason: Maruti Udyog Ltd has launched a programme called ‘Dil Se’ for NRIs, under which Indians residing abroad can now conveniently gift Maruti cars to friends and relatives back at home.

All that NRIs need to do to gift a Maruti car to a friend or relative is place an order online in a special website – For this, Maruti has tied up with Citicorp Maruti Finance Ltd, a joint venture between Maruti and Citibank, to make car finance available instantly.

Jagdish Khattar, Managing Director, MUL, said, “Several NRIs have contacted us to say they want to gift a car to a relative here but do not have an easy and transparent way to do it. Dil Se will meet that need. I am delighted that Citibank has helped evolve a solution and is our partner in this programme.”

P S Jayakumar, Country Business Manager, Global Consumer Group, Citigroup India, said, “The global Indian has been a very important customer segment for Citigroup for over two decades. This programme fulfils a long cherished desire of NRIs to gift a car in a most hassle free and transparent way. We are proud to partner Maruti in this first of a kind programme. We are confident that this programme will receive an enthusiastic response from the Indian diaspora and their loved ones in India.”

The entire transaction has been designed to be convenient and transparent. NRIs can monitor every stage of the transaction online under Dil Se – right from ordering the car to its delivery to their relatives in India. The website provides all necessary information on various Maruti models, variants, colours and on-road prices.

Under Dil Se, an NRI can gift a car for as low as $99 a month for an Alto, paid over five years.

In addition, Dil Se comes with many other benefits. These include a special discount, home delivery of car and on priority, pick up and drop facility during car service for the first two years, as well as discounts on labour charges and car accessories.

Dil Se is one more initiative from Maruti for specific segments of customers. So far, Maruti has launched special car buying schemes for school teachers, employees of state government departments, PSUs, insurance companies and students of top engineering colleges and business schools. All these schemes have received a positive response.

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