Amway India, one of the largest direct selling FMCG companies, has entered the refreshing drinks market with the launch of Nutrilite Fruit Drink Mix.
This is the first time that Amway India has extended Nutrilite’s brand name in the refreshing drinks market in India. The Nutrilite Fruit Drink Mix in Lemon Lime flavour has five fruit concentrates – Acerola, Pineapple, Guava, Cashew fruit, and Passion. The drink has no added preservatives, no artificial colours, and no artificial flavours, and it is sweetened with Fructose.
The Nutrilite Fruit Drink provides eight vitamins, including Vitamin B, which helps support production of energy at the cellular level and Vitamin C, which is a known anti-oxidant. The Nutrilite Fruit Drink Mix, priced at Rs 490, comes in an attractive box of 10 stick packs of 20g each.
Ajay Khanna, Category Head - Wellness, Amway India, said, “Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand. It has also established in India as a leading brand in the vitamins and dietary supplement category. The launch of Nutrilite Fruit Drink Mix will help us connect the Nutrilite brand to an even larger base of consumers in a product format that is tasty, fun, and enjoyable.”
Amway India has planned a nationwide engagement drive with its direct sellers across the country to promote the newly launched Nutrilite Fruit Drink Mix.