Top Story


Home >> Marketing >> Article

Amway India forays into refreshing drinks market with Nutrilite Fruit Drink Mix

Font Size   16
Amway India forays into refreshing drinks market with Nutrilite Fruit Drink Mix

Amway India, one of the largest direct selling FMCG companies, has entered the refreshing drinks market with the launch of Nutrilite Fruit Drink Mix.  

This is the first time that Amway India has extended Nutrilite’s brand name in the refreshing drinks market in India. The Nutrilite Fruit Drink Mix in Lemon Lime flavour has five fruit concentrates – Acerola, Pineapple, Guava, Cashew fruit, and Passion. The drink has no added preservatives, no artificial colours, and no artificial flavours, and it is sweetened with Fructose.

The Nutrilite Fruit Drink provides eight vitamins, including Vitamin B, which helps support production of energy at the cellular level and Vitamin C, which is a known anti-oxidant. The Nutrilite Fruit Drink Mix, priced at Rs 490, comes in an attractive box of 10 stick packs of 20g each.

Ajay Khanna, Category Head - Wellness, Amway India, said, “Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand. It has also established in India as a leading brand in the vitamins and dietary supplement category. The launch of Nutrilite Fruit Drink Mix will help us connect the Nutrilite brand to an even larger base of consumers in a product format that is tasty, fun, and enjoyable.”

Amway India has planned a nationwide engagement drive with its direct sellers across the country to promote the newly launched Nutrilite Fruit Drink Mix.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow