Gujarat Milk Marketing Federation (GMMF) plans to launch soups and “diet kadhi” in the domestic market by April this year. The products would be sold under the Amul brand name in one litre packs priced at Rs 25.
While soups would be launched in four variants including sweet corn, tomato cream and mixed vegetable, the diet kadhi would cater to people who are diet-conscious.
According to the company sources, the products would be launched in Delhi and Mumbai markets to begin with and depending upon the response, the company will take the product national.
At present, there are two major players in this segment including Knorr and Nestle’s Maggi. While Maggi is priced at Rs 20 for 56 gm pack, Knorr is being sold at Rs 22 for 47 gm (which translates into about 700-800 ml).
Amul would have an advantage because besides being slightly cheaper, it saves the effort of actually making the soup. The idea behind the foray is, ‘you warm it, you drink it’.
Source: Business Line