Top Story

e4m_logo.png

Home >> Marketing >> Article

Amul plans to launch soups by April

02-March-2002
Font Size   16
Share
Amul plans to launch soups by April

Gujarat Milk Marketing Federation (GMMF) plans to launch soups and “diet kadhi” in the domestic market by April this year. The products would be sold under the Amul brand name in one litre packs priced at Rs 25.

While soups would be launched in four variants including sweet corn, tomato cream and mixed vegetable, the diet kadhi would cater to people who are diet-conscious.

According to the company sources, the products would be launched in Delhi and Mumbai markets to begin with and depending upon the response, the company will take the product national.

At present, there are two major players in this segment including Knorr and Nestle’s Maggi. While Maggi is priced at Rs 20 for 56 gm pack, Knorr is being sold at Rs 22 for 47 gm (which translates into about 700-800 ml).

Amul would have an advantage because besides being slightly cheaper, it saves the effort of actually making the soup. The idea behind the foray is, ‘you warm it, you drink it’.

Source: Business Line

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by