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Amrit Agro quits ethnic snacks business

21-December-2002
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Amrit Agro quits ethnic snacks business

Amrit Agro Industries Ltd, (AAIL) has decided to exit from its traditional snacks business. The decision to exit the traditional snacks business comes almost a year after AAIL, or the then Uncle Chipps Co, had sold its immensely popular chips brand to Pepsi's snacks division, Frito Lays, in late 2000.

Following the sale of Uncle Chipps to Pepsico's snacks arm, Frito Lays - AAIL, the erstwhile Uncle Chipps Co. Ltd, has stopped production of its `Yumkeenz' brand of traditional namkeens, due to intense competition from the domestic unorganised snacks segment.

According to sources the capital-intensive snacks business was not yielding returns due to the unorganised sector, which accounts for 90 per cent of the chips segment and about 75 per cent of the traditional snacks segment.

`Yumkeenz' comprised seven variants of snacks including Pudina aloo bhujia, Bikaner aloo bhujia, Masala aloo bhujia, Khatta meetha mixture, Moong dal, roasted peanut and Mungfali masala mazedar.

At present we are studying the prospects for the storage and transportation of fruits and vegetables and may be even simple processing."

According to food-processing industry estimates, up to 40 per cent of fruits and vegetables are wasted in the country due to bad storage and treatment facilities.

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