American Swan, an online fashion brand owned by The American Swan Lifestyle Company, has roped in Sharad Thakur as its Chief Marketing Officer. Having over five years in fashion and lifestyle e-commerce, Thakur will be responsible for taking American Swan's online business to the next level. He will be leading all the marketing initiatives for the brand and will take steps to strengthen brand's penetration across the country.
Prior to joining American Swan, Thakur was the CEO for Zokudo.com – an e-gifting platform for luxury brands where he led the organization and managed all functional aspects of the business. He also held the COO role at HighStreetLabels.com – a fashion and lifestyle online portal, leading Marketing, Technology, Customer Services and Logistics functions. He was part of the founding team at HighStreetLabels.com. He also has experience working at management consulting firms, and in product development and product management roles at telecom companies in the US.
Referring to his new role, Sharad Thakur, CMO, American Swan commented, “It’s a pleasure to be a part of this popular online fashion brand that’s scaling up at a rapid pace. Building on the company’s already-running highly successful #AS I AM campaign, I intend to drive marketing initiatives to have a better connect with the youth. Coming from a digital background, I aim to harness the industry knowledge I have gained so far in strengthening American Swan’s positioning as one of the most-preferred destinations for fast-fashion.”
Thakur holds a PGDM in Marketing and Strategy from IIM Lucknow, and a Masters in Computer Networking from North Carolina State University in the US. His rich and valuable experience in the fashion and e-commerce space will enable him to devise innovative marketing strategies for American Swan to chart its digital and fashion success story in the Indian market. He will focus on innovating and improving the overall customer experience at all touch points with the brand.
Anurag Rajpal, Director and CEO, American Swan said, “We are delighted to have Sharad on board. His expertise and in-depth knowledge of fashion e-commerce and his phenomenal work with the companies he has worked in, were the main reasons that made him a perfect fit for this role. We are looking forward to his value-additions to augment the operations of American Swan and I wish him good luck for the same.”