Top Story


Home >> Marketing >> Article

American Swan appoints Sharad Thakur as Chief Marketing Officer

Font Size   16
American Swan appoints Sharad Thakur as Chief Marketing Officer

American Swan, an online fashion brand owned by The American Swan Lifestyle Company, has roped in Sharad Thakur as its Chief Marketing Officer. Having over five years in fashion and lifestyle e-commerce, Thakur will be responsible for taking American Swan's online business to the next level. He will be leading all the marketing initiatives for the brand and will take steps to strengthen brand's penetration across the country.

Prior to joining American Swan, Thakur was the CEO for – an e-gifting platform for luxury brands where he led the organization and managed all functional aspects of the business. He also held the COO role at – a fashion and lifestyle online portal, leading Marketing, Technology, Customer Services and Logistics functions. He was part of the founding team at He also has experience working at management consulting firms, and in product development and product management roles at telecom companies in the US.

Referring to his new role, Sharad Thakur, CMO, American Swan commented, “It’s a pleasure to be a part of this popular online fashion brand that’s scaling up at a rapid pace. Building on the company’s already-running highly successful #AS I AM campaign, I intend to drive marketing initiatives to have a better connect with the youth. Coming from a digital background, I aim to harness the industry knowledge I have gained so far in strengthening American Swan’s positioning as one of the most-preferred destinations for fast-fashion.”

Thakur holds a PGDM in Marketing and Strategy from IIM Lucknow, and a Masters in Computer Networking from North Carolina State University in the US. His rich and valuable experience in the fashion and e-commerce space will enable him to devise innovative marketing strategies for American Swan to chart its digital and fashion success story in the Indian market.  He will focus on innovating and improving the overall customer experience at all touch points with the brand.

Anurag Rajpal, Director and CEO, American Swan said, “We are delighted to have Sharad on board. His expertise and in-depth knowledge of fashion e-commerce and his phenomenal work with the companies he has worked in, were the main reasons that made him a perfect fit for this role. We are looking forward to his value-additions to augment the operations of American Swan and I wish him good luck for the same.”

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems