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Amazon about to enter Rs 115,000 crore market of used goods with Junglee

04-February-2016
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Amazon about to enter Rs 115,000 crore market of used goods with Junglee

In few weeks Amazon will take on OLX and Quikr with the launch of their new service to sell used goods on its subsidiary Junglee.com. The latter is a price comparison portal which served as a launchpad for Amazon India in 2012. The portal will provide pick, pack and delivery services for merchants, feature that it claims to be the key differentiator.

Interestingly enough, Amazon had put this concept of selling used goods by merchants to test since last July which also witnessed the operations of Shopo by online marketplace Snapdeal after its acquisition in 2013. It’s a zero-commission platform which allows individuals and small businesses to become sellers for both new and used goods. Last August the Indian subsidiary of US-based online marketplace eBay Inc launched eBay Choices, a platform for refurbished products. Only about 10% of what is sold on eBay in India is used and refurbished goods, but the marketplace expects this to double.

In 2014 Flipkart partnered online classifieds player OLX.in for a marketing tie-up. The two sites launched a joint campaign 'urging' consumers to upgrade by selling used products on OLX before buying the new products on Flipkart.

So in one way or the other there has been a growing interest among the major e-commerce players in this segment of used goods market size which was worth Rs 115,000 crore in 2015 according to a study by industry grouping Assocham. 

Tags junglee OLX

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