Amaron Batteries has extended its association with Indian racer Narain Karthikeyan. The company has announced the extension of its sponsorship deal with Karthikeyan, and with him, it has set up the Amaron-NK Racing Academy.
The objective of the Academy has been listed as: ‘to identify, nurture and groom more Indian racing champs’. It is part of the Amaron Pro Racing initiative, and will initially be a ‘virtual’ academy that leverages existing racing infrastructure in the country.
Announcing the launch of the Academy, Jayadev Galla, MD, Amara Raja Batteries, said, “We have been associated with Narain Karthikeyan since his early racing days and he has made us very proud. We are strengthening our association with NK by extending our contract. The Amaron-NK Racing Academy is the next step of this association and the long-term commitment to the promotion of motor-sport and motor-racing in the country, from the junior school level.”
One of the first initiatives of the academy will be racing workshops at the Kari Motor Speedway in Coimbatore. The academy will also identify four drivers through a selection process, and run two teams for the Formula ROLON championship. A total of 14 teams from across the country have been shortlisted, from which four will be picked.
“Today is a very important step in the right direction for motor sports in the country. The sport has come a long way since the day I started racing. Viewership has gone up a lot, and corporate support is now more forthcoming. I have associated myself with the Academy because I want to give something back and share my experience with aspiring racers,” said Karthikeyan, who also explained that he was delighted to be associated with Amaron for so many years.
The association with the Indian racer is seven years old now, and Galla admitted that at the time of entering sponsorship of motor sports, the company didn’t know much about the arena. The company aspires to launch, eventually, a Formula Amaron, at the Asian level.