Top Story

e4m_logo.png

Home >> Marketing >> Article

ALT Balaji ropes in Manav Sethi as CMO

10-January-2017
Font Size   16
Share
ALT Balaji ropes in Manav Sethi as CMO

As ALT Balaji gears up for its launch in 2017, India’s largest original video production company has roped in marketing veteran Manav Sethi as its CMO who will be overseeing the company's entire communications strategy in India and international expansion.

 With over 15 years of experience nationally and globally in marketing, product, sales, strategic alliances in digital businesses, Manav brings with him an innate understanding of the market, making him an invaluable addition to the existing leadership at ALT Balaji. His expansive experience includes holding key positions at Getit Infoservices & Reliance BIG Entertainment. In his last role at Getit he launched multiple businesses & brands in India & Malaysia across Yellowpages, horizontal marketplace and verticals like grocery & furniture, mobile wallet and merchant Lending platform. At Reliance BIG Entertainment, he launched India’s then largest local search business BIGMaps and managed corporate strategy across the group that launched businesses across FM Radio, Music, Motion Pictures, Movie rental & download, online gaming & a JV with Dreamworks Animation SKG.

 Sameer Nair, Group CEO, Balaji Telefilms commented, “Manav is ideally suited to support the vision we’re working towards at ALT Balaji. We are looking forward to harnessing his experience and expertise as we launch, grow and expand our footing. Manav’s role will cover a wide array of activities including Marketing and Communications, and we look forward to his leadership in shaping our journey”

 “We are delighted to add such an experienced resource to the ALT Balaji family. Manav not only comes with a vast experience in the field but also will add a new layer and dynamism to the team, we think. I’m sure he will only complement to our venture of creating a solid and valuable brand”, adds Nachiket Pantvaidya, CEO, ALT Balaji.

 Manav Sethi also commented, “It’s an exciting time in the digital space and to be a part of a company since its launch always adds to the excitement. I'm looking forward to playing a part in this journey towards making ALT Balaji one of India's leading brands"

 ALT Balaji, is a wholly owned subsidiary of Balaji Telefilms. A multi-device Video on Demand Platform, ALT Balaji’s offerings include premium, disruptive content and original series across genres.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.