Top Story

e4m_logo.png

Home >> Marketing >> Article

AkzoNobel rolls out new global Dulux brand identity in India

18-August-2011
Font Size   16
Share
AkzoNobel rolls out new global Dulux brand identity in India

AkzoNobel, the world’s largest paints and coatings’ company, has launched a single new global brand identity for its top retail consumer paint range, Dulux, and its related brands, including Flexa, Levis, Alba, Coral, Sadolin and Marshall.

This new brand identity is being gradually rolled-out worldwide and India is amongst the first few markets to adopt and implement it. The new identity change-over is part of AkzoNobel’s endeavour to further reinforce its global market position and to grow market share in consumer paint around the world.

Developed following extensive research, the new Dulux brand identity features a human figure and a colour flourish which will appear on all product packaging of brands in the Dulux cluster.

Confirming the introduction of the new global brand identity, Amit Jain, Managing Director, AkzoNobel India Ltd, said, “Dulux has, over the years, come to epitomise the best quality in the decorative paints industry. The new global brand identity reaffirms our colour leadership. India is amongst the first few countries within the AkzoNobel global network to activate this transition to the new Dulux brand identity.”

Present in India for 100 years and a significant player in the paints industry, AkzoNobel has primarily operated under the ‘Dulux’ brand name. In 2008, AkzoNobel NV became owner of the entire equity share capital of Imperial Chemical Industries Ltd, by virtue of which the company became a member of the AkzoNobel Group. AkzoNobel India manufactures and markets paints and specialty chemicals. With employee strength of about 900, AkzoNobel India has manufacturing sites, offices and distribution network spread across the country.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking