AkzoNobel, the world’s largest paints and coatings’ company, has launched a single new global brand identity for its top retail consumer paint range, Dulux, and its related brands, including Flexa, Levis, Alba, Coral, Sadolin and Marshall.
This new brand identity is being gradually rolled-out worldwide and India is amongst the first few markets to adopt and implement it. The new identity change-over is part of AkzoNobel’s endeavour to further reinforce its global market position and to grow market share in consumer paint around the world.
Developed following extensive research, the new Dulux brand identity features a human figure and a colour flourish which will appear on all product packaging of brands in the Dulux cluster.
Confirming the introduction of the new global brand identity, Amit Jain, Managing Director, AkzoNobel India Ltd, said, “Dulux has, over the years, come to epitomise the best quality in the decorative paints industry. The new global brand identity reaffirms our colour leadership. India is amongst the first few countries within the AkzoNobel global network to activate this transition to the new Dulux brand identity.”
Present in India for 100 years and a significant player in the paints industry, AkzoNobel has primarily operated under the ‘Dulux’ brand name. In 2008, AkzoNobel NV became owner of the entire equity share capital of Imperial Chemical Industries Ltd, by virtue of which the company became a member of the AkzoNobel Group. AkzoNobel India manufactures and markets paints and specialty chemicals. With employee strength of about 900, AkzoNobel India has manufacturing sites, offices and distribution network spread across the country.