KnightsAD Digital Media Associates has roped in Ajit Sawant as Co-Founder and Managing Director. He will be based out of Mumbai and his role will involve ensuring delivery of business prospects and meeting advertisers’ targets. In addition to this, he will look after the company’s financial aspects and management of publishers.
With nearly a decade’s experience in the value added services (VAS) industry, Sawant joins KnightsAD from Techzone – an Eros International company, where he was responsible for business development as well as employee and client relation management.
Speaking on the new appointment, Malik Gilani, CEO, KnightsAD said, “We are thrilled to have Ajit on-board with us. With an impressive decade of experience, Ajit’s insights will bring a new dimension to the way we view our consumers. With his level of business intellect and work ethics, we are sure KnightsAD will achieve greater heights.”
Speaking on his role, Sawant said, “My formative years in the VAS industry and in-depth study about this field, have helped me develop strong fundamentals in this space. Mobile advertising in India has undergone a significant change in the last two years and continues to grow at a phenomenal rate; with advertisers providing targeted and personalized ads to cater to different market segments. The constant innovation and inventions in this industry is what drives me and to be a part of a team that shares the same vision of providing business centric solutions in this space, is a great opportunity. I look forward to working with the team at KnightsAd.”
Prior to his role at Techzone, Sawant has worked with digital distribution and new media company, Shot formats Digital Productions Pvt. Ltd. In this role, he defined and drove product strategy and the road map of the business so as to achieve budgeted revenues. He was further involved in analysis and implementation of the best practices for subscriber base management and content.
KnightsAd recently announced its expansion into Sri Lanka and the Middle Eastern regions of UAE, Kuwait and Qatar. The company has partnered with the leading telecoms and content companies in the new regions. Their partners include Oreedoo in Kuwait and Qatar, DU in UAE and dialog in Sri Lanka.