Top Story

e4m_logo.png

Home >> Marketing >> Article

Ajinkya Rahane signs four-year bat endorsement deal for CEAT

24-October-2016
Font Size   16
Share
Ajinkya Rahane signs four-year bat endorsement deal for CEAT

CEAT has signed a four-year bat endorsement association with ace Indian batsman Ajinkya Rahane. Rahane will be seen representing CEAT bat in all formats of cricket now on. The CEAT logo will prominently feature in every bat used by him.

Commenting on the latest development, Anant Goenka, Managing Director, CEAT, said, “At CEAT, it is our on-going effort to strengthen our association with cricket. We are delighted to have Ajinkya Rahane on board, representing our brand across all formats of cricket. Ajinkya will strengthen the roster of exciting and world class players we are proud to be collaborating with. His exquisite technique and dependability has made him one of the best batsmen in the game today and makes him a great fit for our brand. His performance on the field represents the values that CEAT believes in.  I welcome him to the CEAT family and would like to wish continued success on and off the field."

Speaking on the occasion, Rahane said, "It gives me immense pleasure to partner with CEAT, a company which is deeply rooted with cricket. I look forward to a fruitful association with them.”

Often widely praised for his batting technique, commitment and discipline, Rahane has always been a prolific scorer and came up the ranks quickly. He has a wide array of shots and has played some crucial knocks. In the fourth test match of 2015 Freedom Series, he made hundreds in both the innings on a pitch where most batsmen found it difficult to score. With this feat he became only the fifth Indian to join the elite club of twin centurions in a single test. He is also one of the key fielders in the Indian team which was at full display in the first Test of 2015 tour of Sri Lanka, when he broke the world record for most catches in a Test match with eight.  Last year in May 2015, he was adjudged the CEAT Indian Cricketer for his stellar performance on field.

CEAT also has tie ups with Rohit Sharma, Suresh Raina and Ishan Kishan for bat association. CEAT also tied up with IPL for the Strategic Time Out segment and has brought former Australian international cricketer Brett Lee on board as brand ambassador for CEAT Cricket Ratings.

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education