Top Story


Home >> Marketing >> Article

Ajinkya Rahane signs four-year bat endorsement deal for CEAT

Font Size   16
Ajinkya Rahane signs four-year bat endorsement deal for CEAT

CEAT has signed a four-year bat endorsement association with ace Indian batsman Ajinkya Rahane. Rahane will be seen representing CEAT bat in all formats of cricket now on. The CEAT logo will prominently feature in every bat used by him.

Commenting on the latest development, Anant Goenka, Managing Director, CEAT, said, “At CEAT, it is our on-going effort to strengthen our association with cricket. We are delighted to have Ajinkya Rahane on board, representing our brand across all formats of cricket. Ajinkya will strengthen the roster of exciting and world class players we are proud to be collaborating with. His exquisite technique and dependability has made him one of the best batsmen in the game today and makes him a great fit for our brand. His performance on the field represents the values that CEAT believes in.  I welcome him to the CEAT family and would like to wish continued success on and off the field."

Speaking on the occasion, Rahane said, "It gives me immense pleasure to partner with CEAT, a company which is deeply rooted with cricket. I look forward to a fruitful association with them.”

Often widely praised for his batting technique, commitment and discipline, Rahane has always been a prolific scorer and came up the ranks quickly. He has a wide array of shots and has played some crucial knocks. In the fourth test match of 2015 Freedom Series, he made hundreds in both the innings on a pitch where most batsmen found it difficult to score. With this feat he became only the fifth Indian to join the elite club of twin centurions in a single test. He is also one of the key fielders in the Indian team which was at full display in the first Test of 2015 tour of Sri Lanka, when he broke the world record for most catches in a Test match with eight.  Last year in May 2015, he was adjudged the CEAT Indian Cricketer for his stellar performance on field.

CEAT also has tie ups with Rohit Sharma, Suresh Raina and Ishan Kishan for bat association. CEAT also tied up with IPL for the Strategic Time Out segment and has brought former Australian international cricketer Brett Lee on board as brand ambassador for CEAT Cricket Ratings.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems