Be it the passage to Cannes, or adding a touch of glamour to super brands like Revlon and Swatch, Aish comes the first. Aishwarya Rai is the most sought-after brand ambassadress today, as far as multinationals venturing in the Indian markets believe.
Further consolidating her contract with Swatch, the former Miss World would be the main attraction of the new Longines Evidenza range, recently launched in India by the Swiss watchmaker. Rai would be flown to the picturesque Switzerland for shooting of the planned TV commercial, a company official told exchange4media.com. “Evidenza will be our main focus of advertising campaigns throughout the year,” said Gopalaratnam Kannan, Country Manager, Swatch Group (I) Pvt Ltd. And, JWT – the existing agency for the group, would continue to handle the latest range of products, he asserted.
Elaborating on the new product-line, Kannan said, the new Evidenza ladies and men’s ranges are priced at Rs 44,500 onwards. “We’ll retail the new products through our 36 sales points across the country,” he added.
Targeted at the premium segment of consumers, Evidenza would be catering to consumers who are “subtly understated, yet stylish”. Made from polished steel or 18K yellow or pink gold, fitted with a sliver or black dial, the spanking new product line recalls the jazz-age at the first glance. “We anticipate good response,” Kannan said.
Our typical marketing budget is usually 10 per cent of the topline spend
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