Top Story


Home >> Marketing >> Article

Airtel to be launched in 8 new circles; To pump 100 crores

Font Size   16
Airtel to be launched in 8 new circles; To pump 100 crores

Bharti Cellular Ltd. is all set to launch its operations in 8 new circles. This launch, expected to complete by mid-July, will see a new image of its cellular brand Airtel. Along with a changed image, the brand will see a new logo and a new base line; ubiquitous ''Touch Tomorrow'' will now be '' Live…Every Moment''.

Commenting on the changes in image for Airtel, Hemant Sachdev, Director, Marketing and Corporate Communication, Bharati, says, "Brand Strategy for a company reflects the business strategy. The business strategy in-turn is impacted by market realities and changing consumer needs. We have built on the strengths of our existing brand equity and taken it forward to become more relevant, younger and international. Additionally, this is the first step in our journey to make Airtel not just a regionally strong or a true pan-India brand, but in fact, make it a brand that is recognized, respected, and loved the world over."

The new campaign will pump in over 100 crores in communication. The creative will continue to be worked by Percept and Rediffusion, and Carat will buy media. The budget would be distributed across mass channels as well as below-the-line activities in the 8 circles.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO