In response to the limited-range WLL telephony launched by Reliance, Airtel may slash its mobile telephone rates next month.
"We will give a response early next month and that response should delight customers," Sunil Mittal, chairman of Bharti Enterprises, which runs Airtel, told STAR News during a discussion on Sunday night.
Stating that the Indian market was "very, very price sensitive", he said rates of STD, ISD and mobile telephony had been slashed to a great extent in the recent past.
Participating in the discussion, Reliance Industries CMD Mukesh Ambani claimed his company "will represent 64,000 villages in the country" in the near future as a caterer of WLL telephony.
"Rural market in India is very attractive and has the highest growth potential," he said, adding the infocom market was very big for several players to co-exist.